Affinity Spear Guns

The toughest job you face as a B2B direct marketer is reachingyour prospect with your message. Reaching C-level executives isparticularly difficult because they employ mailroom staff andexecutive secretaries who screen their mail, or your mail,depending on how you look at it. So unless your direct mail leadgeneration letter or postcard or self-mailer stands out from therest, it won’t reach the desk of your potential client.That’s why dimensional mailers are one of the most effectiveways to reach elusive prospects with your sales message. Adimensional mailer is simply one that has more than twodimensions. Unlike a letter, postcard or self-mailer, it hasthree dimensions. how to write an article Dimensional mailers are usually boxes, butthey can also be sturdy envelopes that have somethingthree-dimensional inside. These kinds of packages are also knownas “lumpy mail.”Dimensional mail is effective because it stands out. It getsattention because it doesn’t look like everything else that theexecutive is receiving that day. Dimensional mail is alsoeffective because it always gets opened. I am confident inpredicting that no one who receives a box 36 inches long, 9inches wide and 5 inches deep, bearing the prospect’s name andjob title on the top and an intriguing headline, is going topitch the box in the trash unopened. Innate human curiosity istoo powerful for that.